I'm on the marketing team at HubSpot, an all-in-one marketing software company in Cambridge, MA. My name is Diana Urban, and I was born and raised in New York.
Here's an example block of HTML showing some basic information about me - the author of this article - below. Microdata wraps your text in very simple HTML tags, such as or tags, to assign descriptive terms to each bit of information.
Check rich snippets code#
You can then use a bit of code to basically tell Google, "Here's my event and the most important information people would need to know about it." How Microdata Can Be Used An event, for example, has all sorts of information associated with it, including the venue, starting time, name, and category. Microdata is a way to label content to describe what this content represents. Create microdata for your webpage using your selected data type. (Note: To use this tool, you'll publish your content first, and then retrieve the URL so you can structure your data accordingly.) 3. Then, at the bottom of this page, enter the existing URL of the webpage to which your content has been published. Use it here, and see it below.Īs you can see, above, you'll start by selecting the attribute that best describes the content you're creating. It's called the Structured Data Markup Helper. To properly communicate this information to Google, the company offers a handy tool for creating structured datasets based on the type of webpage you're publishing. So, how do you create the tags listed above? Unfortunately, it's not as easy as writing "Here's the product's price" in your webpage's HTML and expecting Google to take the hint. Define your webpage using Google's Structured Data Markup Helper.
Check rich snippets how to#
There are a few options for how to install rich snippets, but I'm going to show you the easiest method: using microdata. Adding this content-rich information to your Google search listings draws the eye and can increase your listings' click-through rates, even when you're not ranking in the #1 position. But with how complex Google search results look today, it would be worth your while to spend a little time learning how to do this. Rich snippets are often overlooked in businesses' SEO strategies because they are more difficult to implement than traditional on-page SEO. With enough structured data on the page, you can earn a rich snippet. The thinking is, the more information included in a search result's snippet, the more likely users are to click on that result. Google rich snippets - also called " rich results" - extract information from your website to display on your site's listing in the search results, in addition to the typical page title, page URL, and meta description.Įach search result is guaranteed to display these three pieces of information, making up an individual snippet. Publishers can give Google these details by including structured data in the backend of their webpages. This "rich" media can include images, ratings, authors, dates, locations, and more. Google rich snippets are enhanced search results that produce more details about a website than the average link.